PugglePay Casinos and the Zimpler Name Change
PugglePay became Zimpler in 2016. Zimpler's official company history records the name change alongside the launch of its electronic wallet. PugglePay belongs to the earlier part of that company's payment history. For broader comparisons, see our guide to casino payment methods.
The PugglePay timeline
Johan Friis and Kristofer Ekman Sinclair started PugglePay in 2012. The founders' aim was to simplify digital payments using a customer's phone number.
In 2016, the company adopted the Zimpler name, launched its wallet and went live in Germany. Its timeline records another brand update in 2022, alongside the opening of an office in Malta.
| Year | Event in Zimpler's company history |
| 2012 | PugglePay started |
| 2016 | Name changed to Zimpler and the wallet launched |
| 2022 | Brand update and Malta office opening |
Phone numbers and payment products
The phone number was central to the founders' original idea. A phone number can identify a customer or help authenticate a payment. Charging a mobile operator's airtime balance is a different payment arrangement.
For a casino transaction, use the product named in the cashier and its current payment terms. The account, authorisation process and payout destination belong to that product's agreement.
Reading a PugglePay casino reference
For a Zimpler transaction, the provider's customer-service page accepts an order ID or reference and asks for relevant transaction details and timestamps. Give the merchant the corresponding account entry so that support can identify the same payment in both systems.
The 2016 name change explains the connection between PugglePay and Zimpler. Treat information about the earlier brand as historical material. For a new payment, follow the checkout instructions and legal terms of the service actually displayed.
Keep the payment receipt and read the casino's withdrawal conditions before depositing. A company name change and the rules of a particular casino account are separate matters.
From a mobile wallet to account payments
Zimpler's history records more than a change of name. After launching the wallet in 2016, the company introduced its account-to-account product in Sweden and Finland in 2018. Its 2020 entry describes a move to focus exclusively on account-to-account payments, leaving the wallet and invoice products behind.
The present Zimpler iGaming page describes bank-funded deposits and payouts, with customer identification and transaction monitoring. These are current Zimpler products. Read the service displayed at checkout on its own terms when comparing it with an old PugglePay description.
Finding help with a payment
Describe whether the issue concerns a deposit, payout or refund. A bank debit, a casino balance update and an outgoing payment are different records. Keeping the amount, currency and reference for each stage makes the request more precise.
Identity checks and payment security
Zimpler describes identification and anti-money-laundering monitoring for its current gaming products. Use the current service's authentication process. For a historical enquiry, keep the PugglePay name and date on the original record so that the payment is identified accurately.
Payment authentication and access to a gaming account serve different purposes. Read the operator's own requirements for identification, account ownership and withdrawals before choosing a deposit route. A successful authorisation records approval of a payment; it does not settle a later dispute about winnings or establish a casino's licensing status.
Payment features and practical implications
The points below separate the product or historical feature from what it means when reading payment information.
| Feature | Practical implication |
| Earlier name of Zimpler | The name changed in 2016 |
| Documented product history | The business later moved from wallets to account payments |
| Current Zimpler gaming services | Those products use the Zimpler name and agreements |
| Provider payment support | Transaction references and timestamps help identify a payment |
Other casino payment routes
A bank transfer sends money between accounts and provides a banking reference. A card payment uses the card issuer's authorisation process. An electronic wallet holds a separate payment balance, so loading it and paying a merchant are distinct operations. Compare the route available in the casino with the destination offered for winnings.
Use the payment currency, amount credited, relevant fees and payout requirements for the comparison. The most useful choice is a route whose full sequence you understand, from funding through approval to receipt of a withdrawal.
What to check before a casino payment
Use the following checklist with the terms for the actual account and transaction:
- The exact product and legal provider named in the checkout.
- The country and currency covered by the payment instructions.
- The separate deposit and withdrawal destinations.
- The minimum and maximum amounts for the selected operation.
- Charges for funding, conversion and receiving the payment.
- The approval stage, transfer stage and references used to trace them.
- Identification and account-ownership documents requested through official channels.
Keep the relevant terms and payment confirmation with the transaction record. That gives support the original information for the order being discussed, including the product name used at the time.











